Privacy policy

Last updated: March 2026

At RUEN, your privacy matters. This Privacy Policy explains how we collect, use, and protect your personal information when you use our website, shop our collections, or interact with us online.

What We Collect

We may collect information such as:

Contact details: name, address, email, phone number
Payment details: processed securely by our payment providers
Order history: purchases, returns, exchanges
Device and usage data: IP address, browser type, cookies
Communications: when you email or message us

How We Use Your Information

We use your data to:

Process and deliver your orders
Provide customer support
Send updates on new collections and offers (if you opt in)
Improve our website and shopping experience
Comply with legal and tax requirements

Sharing Your Data

We only share your information with trusted third parties who help us run RUEN, including:

Payment providers (e.g. Stripe, PayPal)
Shipping and logistics partners
IT and analytics providers

We will never sell your personal information.

Cookies

RUEN uses cookies to improve browsing, personalise content, and analyse traffic. You can manage cookies in your browser settings at any time.

Your Rights (GDPR)

As an EU/UK customer, you have the right to:

Access the data we hold about you
Request correction or deletion
Withdraw consent for marketing
Restrict or object to processing
Lodge a complaint with your local Data Protection Authority

To exercise your rights, contact us at hello@ruenshop.com

Security & Retention

We use secure systems to protect your personal data. Payment details are encrypted and never stored directly by RUEN. We only keep your data as long as necessary for legal or business purposes.

International Transfers

As our store is powered by Shopify, your information may be transferred securely outside the EEA. Shopify uses safeguards such as Standard Contractual Clauses to protect your data.